CREATIVE

DIRECTOR

✦ART✦

IT ALL BEGINS WITH AN IDEA

✦

IT ALL BEGINS WITH AN IDEA ✦

CONTENT EXPERT

Having led creative teams, managed accounts, and contributed hands-on to content creation, I bring a versatile skill set to the table.

CREATIVE STRATEGY

Proficiency in tracking customer engagement, optimizing social media strategies, and aligning content with brand identity. I've consistently explored new ways to engage audiences and identified emerging trends, showcasing my innate curiosity and entrepreneurial spirit.

ART DIRECTION

I’ve spearheaded impactful design solutions for various campaigns, showcasing my keen eye for detail and hands-on problem-solving skills..

PORTFOLIO

caro

(pronounced care-oh and short for caroline)

I’ve been called a “swiss army knife” and my coworkers know me as a jack of all trades–an art direction-focused idea person who loves to solve a problem no matter how big or small.

Likes: exploring new cities, dancing to djs, reading anime subtitles, quality time with the people I love, and finding inspiration everywhere.

Dislikes: blueberries, long lines, and tourist traps.

RESUME

CREATIVE DIRECTOR - ART,

FREELANCE

MARCH 2023 - PRESENT

Associate Creative Director,

ROSEWOOD Creative

JULY 2021 - MARCH 2023

  • Oversaw creative for brand social content, email-based and online advertising strategies.

  • Executed brand vision and message through creative direction by partnering with copywriting team.

  • Managed accounts and projects, working within budget and scheduling requirements.

  • Led client and internal presentation of concepts and work.

  • Upheld strict quality standards by reviewing and approving materials and proofs created by staff.

  • Maintained client satisfaction by advocating for unique needs with creative, copywriting and production.

Senior Art Director,

ROSEWOOD Creative

JUNE 2019 - JULY 2021

  • Led creation and delivery of design solution documentation to support marketing campaigns and product launches

  • Brainstormed and created ideas with internal creative teams.

  • Evaluated concepts and provided constructive feedback.

  • Resolved design issues proactively, working closely with creative team to develop and implement solutions..

Social Media Strategist,

ROSEWOOD Creative

JULY 2018 - JUNE 2019

  • Tracked customer engagement and feedback to optimize social media strategies

  • Incorporated interesting and informative content, resulting in increased shares and followers.

  • Oversaw social media asset design to be in line with brand identity.

  • Explored new ways to engage and identify new social networks to reach target buyers..

Associate Content Director,

ROSEWOOD Creative

FEBRUARY 2018 - JULY 2019

  • Conceive, craft, and execute great ideas on time and on strategy for our Apple Music, iTunes, and AEG clients.

  • Worked closely with the Art Director's to develop and manage client's quarterly visual center to ensure we tell a consistent and beautiful visual story across all media.

  • Managed the internal team of content creators to develop and execute innovative and premium creative to accomplish business objectives.

  • Drive best practices across all content techniques involved in photography and videography.

  • Produce and lead content production shoots and see content through to final post-production approvals.

  • Reviewed, edited and improved content contributions with focus on consistent brand messaging.

CONTENT CREATOR,

ROSEWOOD Creative

JULY 2016 - FEBRUARY 2018

  • Social content creation for Apple Music and iTunes with Tier 1 talent

  • Adhered to deadlines with expert project management and multitasking abilities.

  • Exceeded clients' expectations with interesting, on-trend content.

  • Developed unique video and static image content for web-based and mobile.