Bringing together Interscope’s most iconic acts and the world’s biggest artists.
Overview
As part of Interscope Records’ 30th anniversary, we commissioned some of the world’s most respected fine artists to reimagine the label’s most iconic albums over the past 30 years. The original artworks were displayed at the Los Angeles County Museum of Art (LACMA) and printed on limited edition vinyls auctioned on NTWRK app. Auction proceeds were donated to help launch the Iovine & Young Center, a new LAUSD high school created by Jimmy Iovine and Dr. Dre. We were tapped to develop a visual identity and marketing campaign to raise awareness for the rare cultural moment.
Creating content representing artists like Takashi Murakami and Billie Eilish requires a delicate creative approach.
FROM SOCIAL TO OOH
Our work was posted to Interscope and NTWRK social channels, and in the NTWRK app. And with Interscope's roots deep in Los Angeles, we bought media across the city in the most coveted locations to feature our work.
DESIGNING FOR LEGENDS
We worked with Interscope to develop a design style that all the participating artists and partners could share on their channels. It was important that the design highlighted the artwork and celebrated Interscope as a pioneering label.
Results
✲ Over 80 million total views and impressions across all social channels.
✲ Campaign covered by Rolling Stone and the Hollywood Reporter.